MorphMarket Followers Guide
MorphMarket Followers is a feature available to all membership tiers that allows other members to keep up to date with your latest listings. You can also follow your favorite stores too.
How to Follow a Store.
To follow a store, use the button on the upper right corner of their store page:

Your Followed Stores
You can access the full list of stores you're following from the menu on the Followed Stores page.

Following Feed
From the Followed Stores page use the button in the upper right corner to access a Feed of the newest stuff they have posted.

Coming soon
A long time and highly requested complimentary feature: Ignore Store. This will exclude stores from any search results.